Kai Vaughn

We all work for something. Be it a want, a goal or dream, that we follow the same routine, drive the same highways a hundred or even a thousand of times, do the same thing over and over again to earn and simply enjoy our lives.

But there will be times when you will just feel tired, I felt tired. I wanted a break, a short vacation, but little I had known that I was out of time. Summer had grown to a close and I was left with little time to plan, prepare and ready myself. I was supposed to be relaxing, that was then that I found Bacall Associates when I was at my wit’s end.

Working for hours to free up the next days while preparing everything proved to be tiresome. But Bacall fixed everything. In the end, I was only able to bring a few clothes, basic amenities and needs and next thing I know, I was on a plane. They prepared me a schedule that I can chose to follow, contacted hotels and made reservations and basically everything that I needed to do but didn’t have time to.

It was an hour after dawn when I arrived, most attractions are closed for the next few hours, and I had nothing to do. I checked in the given hotel dropped of what little things I had bring and took a walk.

As I stroll, I bought off what I didn’t bring, like clothes, bought myself some comfortable sandals (all in which I brought home as souvenirs) and continued to let myself be lost in the city. Had a lunch in a local restaurant I had passed through when I strolled (I’d recommend the Bak Chor Mee) and ultimately enjoyed.

Days went pass as I visited tourist spots like the gardens, the man made waterfalls and a lot more that in the end I felt satisfied. It was relaxing. It was then that I decided that once a year or two, I will take a vacation, god knows where but thankfully there is Bacall and Associates to help me with that.

Today, several business owners engage in social media to improve their brand image; in the past, these platforms were only used for personal reasons.

Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company's public relations.

Create good content

Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they're one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.

Make your brand caught bloggers' attention

Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.

Use social media to connect with the press

Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends.

It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.

Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.

Bacall Associates views social media as an excellent helping tool to several business owners. It can help you with your public relations as well as fostering your integrated marketing communication (IMC) plan. Bacall is known for their cost effective integrated public relations, marketing and sales campaigns in the United Kingdom, Asia like Singapore and Hong Kong.

It's critical to have an IMC plan first before you start communicating with the world about your company according to Bacall Associates. It may contain different approaches on how to communicate your business with your target audience. It can also be a powerful guideline to marketing teams during implementation to reduce any concerns and to prevent any internal disagreements between stakeholders.

Social media is considered essential to any IMC plan these days whilst your IMC can use several different communication mediums such as content marketing, public relations, advertising and social media. Bacall Associates found the impact of social media on the following areas, which proved that it could improve your IMC plan.

Public relations (PR)

Social media has lessened the pressure on PR pros over the past few years because it offers great benefit and easy accessibility to them. They can get a comment out within minutes of the news breaking with social media, its speed and relevance are really remarkable. Your social media audience should be connected to your sources.

Advertising

Social media made a huge change in the world of advertising today because it can specifically target your audience, easily measure your social media advertising ROI, and immediately make changes to your advertisements, that's why business owners put big advertising budgets on social media nowadays.